This advertisement for Gucci Beauty endorsed the Gucci Bamboo product pack. This targets women who need to have a new luxury scent for every season of life. They know and trust the Gucci Beauty brand to deliver a high-end product to mirror their elegant lifestyle. This ad goal is to catch the eye of women who are searching for a new scent during the holiday season for themselves or as a gift.       

This campaign I created will showcase the new holiday scent and create traffic to the Gucci Beauty Instagram page allowing viewers to explore more and eventually lead them to the website to purchase. Measuring the success of this campaign would be tracking the amount of traffic the ad brings to the Instagram page. Those numbers should also match a spike in sales for the product as well as other products like this one. I took photos of the Gucci products with holiday themed backgrounds making a spread that could consist of multiple posts or one post with multiple pages. I edited them and added the Gucci wordmark on each one, so it blends well with the Gucci Instagram feed.